As a result, their fashion choice quickly became part of our consciousness as a retro fashion statement. Note that the hippies of the 1960s were all about promoting love, peace, and music. However, the young people of the hippie fashion era decided to challenge themselves and took over their fashion trend. At the time, designers like Pierre Cardin were already experimenting with new fabrics and shapes. It went beyond achieving a new look but also help people in the 1960s think more about clothes and what they represented. The history of hippie fashion marked the beginning of modern fashion. Since the style they were looking for was not readily available in the store, they decided to start making their own. Designs stagnated, and women no longer wanted to conform to the fashion of their mothers. The 1960s were such a time, and that was the goal of hippie fashion. However, there have been times when fashion went entirely off track, and a revolution was crucial to get it back on course. Many designers today take a walk down memory lane to the Hippie fashion era to find inspiration. Keep reading about the history of hippie fashion in this article.įashion Trends in Consumer Behaviour The History of Hippie Fashion in the 1970s To date, the hippie fashion trend is still the most recognizable. This fashion style blended ethnic garments with loose-fitting clothing and colorful patterns. Top celebrities like the Beatles, Cher, Jimi Hendrix, and even Jefferson Airplane played a significant role in popularizing the hippie fashion trend. Hippies adopted a leisurely style that came to symbolize equality, peace, and love for you. This fashion movement is defined by a laid-back attitude and carefree air about them. The hippie fashion of the 1970s reflected the youth’s culture and response to the conservative values and strict mores of the 1950s. However, if you look at the history of hippie fashion and many more fashion movements, it reminds us of a period when fashion was used as a language for self-expression. An outfit’s goal is to keep us warm, comfortable, and fashionable. When we’re getting dressed every morning, the last thing we’re thinking about is the broader purpose that our clothes serve.
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